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EAA region tops Grupo Bimbo Q3 sales
Bimbo white toast bread packaging in the supermarket in Mexico.

In the third quarter of 2025, Grupo Bimbo recorded its highest net sales in EAA (Europe, Asia and Africa), with an adjusted EBITDA margin at 11.2%. Mexico and Latin America reached ‘record levels’ of net sales for a third quarter, the company also highlighted in its recent financial report: “Net Sales hit a record third quarter at Ps. 107,421 million, an increase of 1.2%, mainly driven by steady growth in Latin America and EAA and the contribution from the acquisitions completed in the last 12 months,” the document hilights.

Expansion continues: Grupo Bimbo recently completed the acquisition of Wickbold, a key player in the baking industry in Brazil. Earlier this year, Grupo Bimbo announced an investment of over USD 2 billion in Mexico, which will be made from 2025 to 2028.

Bimbo strengthened its global market position by gaining or maintaining share in five out of its six categories. The world’s biggest bakery was recognized by Merco as the ‘Company with the Best Corporate Reputation’ in Mexico, for the ninth consecutive year.

Rafael Pamias, CEO, commented on the latest results: “During the third quarter, we delivered growth in both sales and EBITDA and saw improved sequential volume trends, driven primarily by disciplined pricing strategies, strong geographical diversification, and material operational efficiencies. At the same time, we continued to demonstrate the resilience and breadth of our portfolio by gaining or maintaining market share in five out of our six categories. In North America, we posted very solid results with three quarters in a row with sequential margin improvements. In fact, we went back to a double-digit EBITDA margin due to the excellent work of our associates throughout the transformation program. Overall, this performance underscores our ability to maintain profitability and agility, adapt and compete effectively, and stay connected with consumers, even amid challenging and fluctuating market dynamics. ”

Diego Gaxiola, CFO, added: “Overall, our third quarter results were resilient, with clear signs of stabilization in key markets such as North America. Our geographic diversification once again proved to be a significant advantage, enabling us to maintain the record margin achieved in the same quarter last year, despite challenges in some markets. In addition, our recent acquisitions have been highly accretive to both sales and margins, further strengthening our portfolio and reinforcing our ability to deliver sustainable, profitable growth.”

Read more:

Grupo Bimbo to invest over USD 2 billion in Mexico

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