US-based company Fiberstar agreed to allow Givaudan to commercialize and use Fiberstar’s natural, plant-based texturizing ingredient Citri-Fi®. The collaboration will expand Givaudan’s Taste & Wellbeing portfolio while extending Fiberstar’s geographic footprint. In 2022, Givaudan will initially offer Citri-Fi® ingredients in Latin America (except in Chile) and to selected customers in Europe. Outside of these areas, Fiberstar will continue working with its current customer base and global distributor network. Givaudan will also use Citri-Fi® in its development work as it co-creates formulations with its customers. In the future, Givaudan intends to offer Citri-Fi® as an ingredient across all markets around the world.

Citri-Fi® is a clean label, non-GMO, vegan solution, free of common allergens, which improves the texture, taste and stability of a variety of foods, including baked goods – to enhance moisture and freshness. It can also improve a product’s nutritional profile. Citri-Fi® is derived from soluble and insoluble orange and lemon fibers through a mechanical process that converts a by-product of the citrus juicing industry into a sustainable, nature-friendly ingredient.

Serge Sabrier, Global Category Director Sense, Givaudan said: “Both oat and citrus are considered superhero ingredients, offering exceptional functionality as natural foodstuff texturizers. Citrus fiber is a winning addition due to its high functionality and high consumer acceptance around the globe.”