Grupo Bimbo announced Alejandro Rodriguez Bas is its new Chief Executive Officer. He joined the company in 2021 and currently serves as President of Barcel Global and a member of the Executive Committee. Bas succeeds Rafael Pamias Romero, who stepped down earlier this year to address personal and health matters.
The new CEO holds a degree in Electromechanical and Industrial Engineering from Universidad Panamericana and an MBA from Harvard. His career spans multinational companies across various geographies, including ten years at PepsiCo, where he served as CEO for the Australia and New Zealand region, among other markets. He later served as CEO of Grupo LALA in Mexico, Vice President at C&S Wholesale Grocers, and CEO of Acosta Sales and Marketing in the United States.
Bas commented on his new role: “I am deeply grateful for this opportunity and the trust placed in the team to lead this extraordinary Company. I embrace this challenge with a firm commitment to continue strengthening a solid strategy, nourishing a better world. We will continue driving growth through powerful brands with enormous potential, reaching every corner of the world, with a constant focus on our associates, clients, and consumers. Always with the Philosophy of building a sustainable, highly productive, and deeply humane company,” said Alejandro Rodríguez Bas.
“I want to recognize and thank Rafa for his commitment, dedication, and hard work over these eight years, and especially during the last year and a half as CEO, for guiding Grupo Bimbo towards a company with a stronger focus on sustainability, quality, and the consumer,” said Daniel Servitje, Executive Chair of Grupo Bimbo.
“Alejandro has built a results-driven career, with solid commercial and operational experience, and a proven track record of driving growth in iconic consumer brands. He shares the company’s culture and philosophy, with a long-term vision and exceptional leadership. Over the past four years, he has been key in accelerating innovation, expanding the Barcel brand to many countries, and establishing manufacturing operations on different continents. The Board of Directors and I are confident that he will do an excellent job as CEO and has our full support to do so,” he added.
Outgoing CEO, Rafael Pamias, thanked the company in a message: “It has been an honor to lead Grupo Bimbo, and I am very proud of what we have accomplished together. Through innovation, discipline, and a deep commitment to our consumers, we have remained the leading company in our industry. I am confident that Alejandro’s leadership and vision will continue to position Grupo Bimbo as a beloved company in households around the world.”
Photo: PR Newswire
