WECARRY from Germany is the recipient of the first iba.START UP AWARD. The public voted for their favorite new concept out of the 24 startups at the show via the iba.UNIVERSE online tool as well as on-site throughout the trade fair.

WECARRY proposes a sustainable alternative to using paper bread bags: subscription-based, reusable cotton bags.

The new award was presented by Susann Seidemann, iba Exhibition Director, and Philippe Arnauts, Group Communications Manager Puratos, on the stage of the iba.START UP AREA supported by Puratos.

“We warmly congratulate WECARRY on winning this award. Our joint aim was to bring this new space to life, to promote young companies and provide them with a stage of their own as a central meeting point at iba. In presenting the iba.START UP AWARDS, we recognize innovative and creative ideas representing our future and pushing the international baking industry forward. The iba.START UP AREA is a real highlight, not only for our team, the participating start-ups and partners, but not least also for our visitors. We would like to thank everyone who helped launch this new project so successfully,” said Susann Seidemann, iba Exhibition Director.

In hall A4, 24 startups showcased their innovative products and projects – for example, Print4Taste presented its 3D food printer for professionals and Bakeronline demonstrated how to set up an online shop and reach new customers via app and website. LabID is using its expertise to analyze the composition of sourdough, to monitor its stability over time and to understand its unique microbial composition.
Keynote speeches and specialist presentations were also held in this area. Subjects ranged from various technologies and trends relating to the iba.TOPICS food trends, artisan bakery, health and sustainability as well as digitalization, turnkey solutions and quality management.

Photo: GHM