More than 180 exhibitors from over 30 countries will attend yummex Middle Easy from November 7 to 9, 2021 in Dubai. The international trade fair for sweets and snacks for the MENA region returns as a platform for targeted business contacts in one of the largest growth markets worldwide. The newly-established Newcomer Area was immediately fully booked, the organizers announce, with special trade fairs taking place in parallel for additional opportunities. Participants like Chocoland, Golski, Pure Temptation, RIF, Terravita, Uno Foods and Vitba profit from targeted promotion and special visibility.

This year, nine new country pavilions from Bulgaria, France, Latvia, Morocco, Pakistan, Poland, Russia and Spain will be added. Leading international players will present their sweets and snacks at the fair, including Bakewell Biscuits, Danpak Food Industries, Embare, Felföldi, Madhur Confectioners, Millano, Paletas Mara, Riclan, Roshen, Trolli, Vidal Golosinas and Wawel. The yummex Middle East Innovation Awards are distinguishing pioneering products in the following categories: Best Chocolate Product, Best Hard or Soft Candy Product, Best Snack Product and Best Bakery Product. Product innovations and new products submitted in advance of the trade fair were evaluated by an independent jury and will be honored at the event.

yummex Middle East is organized by the partners Dubai World Trade Centre (DWTC) and Koelnmesse. Gulfood Manufacturing, The Speciality Food Festival and Private Label & Licensing Middle East trade fairs are all taking place parallel with yummex Middle East and offer additional business potential. “A comprehensive hygiene concept ensures a safe stay at the fair on location and on the fairgrounds,” the organizers emphasized.