Florian Gmeinwieser is taking over as iba director, the show’s organizer, GHM, announced. Gmeinwieser succeeds Susann Seidemann, who is moving to a new management position within GHM. He will be responsible for the future and development of the trade fair.
At 53, Gmeinwieser has more than 20 years of work experience in strategy development and B2B consulting. He comes from a family of bakers and gained experience in the industry in various German communications agencies.
GHM comments: “Florian Gmeinwieser will continue to develop iba with his digital expertise, his qualifications in strategic brand management and his in-depth knowledge of the industry – working closely with the German Bakers’ Confederation as the owner of iba, with the market and with the iba team.”
Florian Gmeinwieser shares his insights into the show’s future: “Combining artisan bakery with innovative technologies and sustainable solutions is a key trend for the future, and one that I want to continue to promote at iba. I am looking forward to working with the baking industry and the German Bakers’ Confederation. iba is the stage for the entire national and international baking industry. My focus is on the continuous development of iba in order to better equip market participants for the future of baking.”
“We must ensure that iba remains the forum that connects both worlds: artisan bakers and industrial companies. It is crucial that we create spaces where technology providers, start-ups and practitioners can learn from each other. In this way, we ensure that innovations not only reach the big players but also provide impetus and concrete help for small and medium-sized craft businesses.”
Florian Gmeinwieser
After managing the exhibition from 2021 to 2025, Susann Seidemann has been assigned the role of Chief Sales Officer (CSO) within GHM. “I am looking forward to the new challenge at GHM. Now it’s time to say thank you. Thank you to the entire baking industry, to all market participants, to all partners and to the German Bakers’ Confederation for the wonderful cooperation,” said Seidemann. “With Florian Gmeinwieser, a proven strategy expert is taking over the leadership of iba. He has a deep understanding of the challenges facing the baking sector. I am handing over the further development of this unique trade fair for the baking industry into the best of hands.”
Roland Ermer, President of the German Bakers’ Confederation (Zentralverband des Deutschen Bäckerhandwerks e.V.), notes: “Susann Seidemann has contributed significantly to the success of iba in recent years. I have always been impressed by her vision, her organisational skills and her consistently good humour. The entire team at the German Bakers’ Confederation would like to thank her for her collaboration and at the same time, we are looking forward to welcoming her successor, Florian Gmeinwieser. With him, GHM has gained an experienced strategist who knows how to bring national and international customers together. We look forward to working with him and to the next iba in 2027.”
Photo: GHM
