Coperion announces further brand integration
Coperion announced the next step in its brand identity as the company further unifies its operations through branding changes for its Food, Health and Nutrition division brands.
Tag: branding
Building a green brand
Green branding is a challenge, even for the baking industry. For credible green brand management, bakeries must take comprehensive and holistic measures in all areas of the company.
“Cooling down is just one aspect of the process”
Verhoeven Family of Companies launched its latest technology, its vacuum cooling and baking technology, remotely. However, equipment testing and adjusting the process to the specifics of the destination environment is key.
Walker’s Shortbread to unveil new tartan packaging
Walker’s Shortbread announced a packaging redesign for its core range of shortbread offerings. The brand’s iconic, red tartan patterns will stay, but it will now have “a stronger and more contemporary finish”.
Matthews Cotswold Flour introduces brand ambassador
British specialty flour producer, Matthews Cotswold Flour, appointed Elaine Boddy from Foodbod Sourdough as its very first brand ambassador. Boddy is a renowned sourdough baker and author, who has published three books about sourdough. She has a loyal international baking following and is a supporter of Matthews Cotswold Flour.
