Britannia’s new campaign uses generative AI and AR to pay tribute to India’s history on the 77th anniversary of the country’s independence. The company’s ‘1947% More History’ campaign pays homage to a generation of living freedom fighters. Britannia’s legacy in India spans over 106 years.
Britannia Industries saw its shares rising by as much as 10% on November 7. The surge followed a 28.4% jump in its second-quarter consolidated net profit.
Britannia Industries appointed Amit Doshi as its chief marketing officer, as of January 17, 2022. Doshi takes over from Vinay Subramanyam, who left the company in December last year.