A Ferrero-related company, CTH Invest, entered into exclusive negotiations to fully acquire Michel et Augustin from Danone. Michel et Augustin markets premium products including sweet biscuits, savory biscuits and snacks. These brands are sold mainly in France and in six other markets. The business was founded in the French market in 2004 by Augustin Paluel-Marmont and Michel de Rovira, before being acquired by Danone.
Ferrero Group acquired Fresystem, the Italian company that specializes in frozen bakery goods and is behind the Cupiello brand, for an undisclosed amount. The transaction is expected to close in the upcoming months.
After two years of online meetings, the European Chocolate, Biscuit and Confectionery Association (CAOBISCO) held its General Assembly in Ghent, Belgium.