Krispy Kreme sold the majority ownership stake of Insomnia Cookies to Verlinvest and Mistral Equity Partners. The transaction is worth USD 350 million, double the value Insomnia Cookies had when Krispy Kreme acquired it in 2018.
Krispy Kreme announced it is exploring strategic scenarios for Insomnia Cookies, which may include selling the company. The move will allow the company to focus on its core business in the donut market. Krispy Kreme acquired a majority stake in Insomnia Cookies in 2018 and should earn approximately USD 230 million in revenues in fiscal year 2023.
Insomnia Cookies announced it plans to expand its footprint outside of the US, starting with new stores in Canada and the UK, which are scheduled to open this summer.
