The Cheesecake Factory® is marking National Cheesecake Day with a new flavor launch – Triple Berry Bliss Cheesecake – a creamy cheesecake layered with vanilla cake, three kinds of berries and citrus notes. The National Cheesecake Day is held on July 30, but the bakery will extend its celebrations over two days, starting from July 29.

For every slice of Triple Berry Bliss Cheesecake sold until July 29, 2025, The Cheesecake Factory will donate 25 cents to Feeding America®, a hunger-relief organization with a network of partner food banks and meal programs. The Cheesecake Factory has donated more than USD 6.6 million to Feeding America since 2008 by selling specially designated cheesecakes.

Cheesecake Rewards® members who dine in throughout the two-day celebrations can enjoy cheesecakes for half price. On the same days, exclusive merchandise will be offered: on July 29, The Cheesecake Factory is also introducing its Cake Merch™ California Summer Collection online, with limited-edition caps, t-shirts, beach towels and other summer items.

“The Cheesecake Factory is very pleased to commemorate National Cheesecake Day by introducing our Triple Berry Bliss Cheesecake supporting Feeding America,” said David Overton, Founder and CEO of The Cheesecake Factory.

The Cheesecake Factory promotes experiential dining. The chain owns and operates 340 restaurants throughout the United States and Canada under brands including The Cheesecake Factory®, North Italia®, Flower Child® and a collection of other FRC brands.

Internationally, 34 The Cheesecake Factory® restaurants operate under licensing agreements.

Its bakery division operates two facilities that produce cheesecakes and other baked products for its restaurants, international licensees and third-party bakery customers.

Photo: Business Wire