Latin-inspired, better-for-you brand Brazi Bites launched a new line of gluten-free waffles, inspired by the viral #WillitWaffle social media trend. The new releases come in three flavors: the Cheesy Waffle, Homestyle and Blueberry. They can be toasted when taken out of the freezer – no waffle iron is required, the company explains. For the new creations, the brand decided to follow content creators who were putting its signature Brazilian Cheese Bread into waffle irons.

“This is one of our most exciting launches to date, especially with the rise in consumer demand for trending and viral products,” said Junea Rocha, Co-Founder and CMO of Brazi Bites. “Once we saw how many fans were ‘waffling’ our Cheese Bread, we knew we had to make this viral hack a reality. We were able to create gluten-free, protein-packed waffles that truly deliver on taste – a goal we worked tirelessly to achieve. We’re thrilled to be pioneering savory waffles, along with our Homestyle and Blueberry varieties ”

The Brazi Bites Waffles sell for USD 5.99 per box and are available exclusively at Sprouts Farmers Market starting in September 2023, with additional retailers to come in 2024. Waffles join the brand’s core line of naturally gluten-free Latin-inspired products, which include Brazilian Cheese Bread, Pizza Bites, and Empanadas.

Photo: Brazi Bites