At the Hannover Central Station, Ditsch launched a new bite-sized concept of its renowned pretzels, called Pretzel Bites. They are baked according to the original pretzel recipe – crispy on the outside, and soft on the inside. The new creation meets consumer demand for snacks that are easy to share and customize.

They come with sweet and savory toppings: sweet options such as CinnaVanilla with cinnamon and sugar, Salted Caramel, or Rainbow Drops with mango–passion fruit sauce; and savory creations such as Hot Dog Style with crispy onions and pickles or Asia Fusion with peanut and sriracha sauce, mango cubes, and chili threads.

“They are ideal for snacking, sharing, and taking away, combining traditional baking expertise with modern food trends. With good bite, Ditsch creates a fresh and contemporary addition to the brand, specifically targeting a young, trend-oriented audience,” Ditsch underlines.

“Our Pretzel Bites can be prepared in no time and are ready to eat within a few minutes. This allows us to create a diverse take-away range that works from breakfast through to dinner,” says Sebastian Kayser, CEO Food Service B2C at the Valora Group. “Because pretzel products are more than just tradition.”

Photos: Ditsch