The global gluten-free products market size is expected to reach USD 13.7 billion by 2030, according to a new report by Grand View Research. The market is expected to expand at a CAGR of 9.8% from 2022 to 2030. The rising prevalence of lifestyle-related diseases is driving product demand in this segment, the study finds. Manufacturers are linking new product developments with other rising trends in the food and beverage industry to propel gluten-free foods: clean labeling, transparent packaging, and plant proteins are some of them.

The bakery products segment is projected to register the fastest growth over the forecast period, as gluten-free bread is associated with weight loss and is expected to be increasingly in demand. Moreover, gluten-free is anticipated to register the fastest growth online, with soaring adoption rates of online purchasing worldwide. The Asia Pacific is expected to witness the fastest growth over the forecast period, the research shows, supported by rising awareness and the increased availability of gluten-free products. The increasing number of gluten-free diet consumers in Asia, especially the emergence of gluten-free diet destinations such as Vietnam, is expected to make the Asia Pacific a lucrative region for market growth, the research company anticipates.

Market growth and trends

The U.S. is one of the major consumers of gluten-free products as, on average, one in every 133 people suffers from celiac disease, and one in every 56 people experiences similar symptoms. However, the gluten-free diet has grown in popularity among consumers who are not sensitive to gluten. The market continues to be driven by consumers’ perception that a gluten-free diet will ensure significant health benefits such as reduced cardiovascular risks and weight control.

The elevated demand for gluten-free bakery goods is due to the widespread notion that gluten-free baked goods are healthier than typical wheat flour baked goods. Gluten-free foods have a low GI and are low in calories. The supermarkets and hypermarkets segment accounted for the largest revenue share in 2021. The extensive proliferation of supermarkets and hypermarkets is the primary factor in the growth of this product category, even in developing countries. “Retailers enjoy huge margins on gluten-free products and therefore promote customer outreach and smart merchandising to maximize sales,” according to Grandview Research. 

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