Baker & Baker introduces a new type of doughnut, the Cadbury Crunchie doughnuts, which will first go on sale at Coop. From September, Morrisons will also stock them. The new product targets younger consumers and families.

“We are bringing a crunch to the fresh bakery aisle, with our new Cadbury Crunchie doughnuts; caramel filling, Cadbury chocolate honeycomb flavored icing, all topped with chocolate coated golden honeycomb pieces!” the company highlights in an announcement.

Photo: Baker & Baker