Baker & Baker unveiled a comprehensive rebrand of its premium Black Label range, with ambitious NPD plans across 15 European markets. With the new brand, the relaunch aims to resonate more with both customers and consumers.
Baker & Baker launched Cadbury Snow Balls Cookie into the UK in-store bakery market, the company’s first winter-themed cookie. It joins other seasonal launches, such as the Cadbury Mini Eggs Chocolate Cookie – an Easter offer.
Available from October, the new treat has a cocoa crème filling, cocoa icing and multi-coloured seasonal themed sugar decoration. The Christmas-edition doughnut is egg-free, contains no artificial colors, flavors or preservatives and is suitable for vegetarians.
The Science Based Targets initiative (SBTi) approved Baker & Baker’s near and long-term science-based emissions reduction targets, the company announced. Baker & Baker is committed to achieving net-zero (net-zero greenhouse gas emissions across the value chain) by 2040.
Baker & Baker’s revenue grew to EUR 623.5 m last year, and its gross profit recorded a ‘robust growth’ of 7.5%, reaching EUR 90.1 m, according to the company’s financial results. The adjusted EBITDA increased to EUR 32.7 m.
Baker & Baker introduced a double-filled lemon cheesecake doughnut in the UK. The limited-edition product is the second doughnut released under the premium Black Label brand and will be available until September.
Baker & Baker introduced a double-filled salted caramel and nut doughnut in the UK. The doughnut, which is proving popular in Europe, is set to be introduced during April and combines a premium doughnut with a very popular flavor in the UK.
Baker & Baker launched a Victoria Muffin in the UK, an interpretation of the famous Victoria Sponge. The new muffin has a light vanilla flavor. It is filled with strawberry jam and crowned with sugar nibs and buttercream.
While 24% of surveyed universities in the UK experienced a decline in sales in 2024, more than a third (38%) have seen an increase. Price reductions (66%) are among top tactics used to drive sales.
Baker & Baker appointed Matthew Acheson as its CEO, succeeding John Lindsay in the role as of January 1. In his previous role, Acheson was the CFO of Baker & Baker and the prior CSM Bakery Solutions business since 2017.
Baker & Baker launched a new Halloween doughnut in the UK. It is the third limited edition doughnut this year, and it aims to drive autumn sales. The ‘spooky’ Halloween doughnut is a ring doughnut filled with a rich cocoa cream, covered with orange flavored icing, and topped with Halloween-themed sugar decorations.
Baker & Baker launched a new limited-edition product in the UK, the Filly Strawberry. The bakery proposes this treat to celebrate summer together with consumers. The doughnut contains no artificial colors, flavors, preservatives, or eggs, and is suitable for vegetarians.
