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UK: Baker & Baker launches Filly Strawberry doughnut

Baker & Baker launched a new limited-edition product in the UK, the Filly Strawberry. The bakery proposes this treat to celebrate summer together with consumers. The doughnut contains no artificial colors, flavors, preservatives, or eggs, and is suitable for vegetarians. The Filly Strawberry doughnut has a soft texture with a fruity, strawberry filling, and icing with red sugar pearls. The thaw-and-serve product has a two-day shelf life.  The new donuts are already available for bakeries, food service operators and retailers.

“Strawberries are always associated with the fun of summertime. Our fruity Filly Strawberry treat combines our nation’s love of strawberries and doughnuts in a single bite”, comments Helen Sinclair, UK marketing manager at Baker & Baker. “And with a summer of sport set to encourage thousands of consumers to visit food outlets across the UK, what better way to celebrate a win.”

The donut was already launched in key European markets including Germany and other limited-edition doughnuts will be released throughout the year. 


Photo: Baker & Baker