Superfoods and ancient grain, food pairing and clean label were among the raw materials suppliers’ topics at the iba trade fair. But something else was eye-catching: Many producers brought colors into play.
Perhaps it’s no surprise that the “color” facet is taking the stage (again), bearing in mind that the social web acts as a pool of ideas for innovations. Users post, share and “like” what they are pleased with, but above all what catches their eye. In this respect, kibitzers must have better cards to move forward with the trend. Colors can help in this game.
Natural color nuances were one of backaldrin’s themes. AroniaMix, a new product with aronia berries, brings with it unobtrusive shades of violet for baked products and pastries. The color emphasizes their “superfood” character, and this in turn matches the “health” trend in the spirit of naturalness and wellbeing. This clean label gives the crumb of baguettes or mixed wheat bread pale lilac colors. AroniaMix is also suitable for brioche, muffins, cakes or batters. The recommended amount is between 10 and 25%. “Durum 100”, based on hard wheat flour, brings soft pastel-yellow shades into play. The color is due to the carotenoids contained in durum wheat. With a clean label, products for which the clean label mix is suitable include sandwich bread, focaccia or sweet products baked from wheat dough. “My UrkornMix” yields an exceptional flavor subtlety: Mild smoky sourdough notes – produced by smoked wheat sourdough (Smoked Sourdough) – combined with earthy-spicy nutty notes – due to emmer wheat, einkorn and Khorasan.
