New Austria key account manager for backaldrin
Martin Plaschg joins backaldrin as the new Key Account Manager Austria. The Styrian native began his professional career as a baker and pastry chef apprentice in his home region.
Tag: backaldrin
backaldrin opens barbecue season with Pane Scuro
In anticipation of spring season barbecues, backaldrin introduces the Pane Scuro mix for various fresh bread and pastry specialties, from rustic, flat barbecue bread to elongated root bread and small, crispy Krustis buns.
backaldrin shares Dubai chocolate recipe ideas
In line with one of the biggest trends of the end of the year – Dubai chocolate, backaldrin proposes recipe ideas for Dubai-style cakes and slices, suitable for bakeries and patisseries.
Management changes for backaldrin
backaldrin is expanding its management team from January 1, 2025, with the appointment of Martin Mayer and Wolfgang Mayer to the management board. With this move, the company strengthened its leadership to ensure long-term innovation.
Trend alert: the comeback of the classics
Zeelandia, backaldrin, SchapfenMühle, sourdough specialist BÖCKER, the Martin Braun Group, BAKELS Germany and CSM Germany assess the market situation in the new issue of brot+backwaren.
backaldrin hosts fifth Austrian Bakery Days event
The fifth installment of the Austrian Bakery Days took place on April 20 and 21, 2024, held at and around the backaldrin headquarters. On both days, backaldrin’s customers and partners could learn about the baking ingredients manufacturer’s current and traditional products. Around 4,000 international trade visitors came from all parts of the world.
Backaldrin proposes chickpea as all-rounder
backaldrin is focusing on everything chickpea in December, for its benefits for various types of bread and pastries. Moreover, there are also special opportunities for those with a sweet tooth, with the Quick’n Easy for liquid yeast dough.
Sustainability is a mindset
As a family-owned company and leading manufacturer in ingredients, backaldrin understands its responsibility in doing business is key to long-term success.
Muesli on the go
With muesli bread, backaldrin has brought the muesli theme into the bread sector and is responding to the growing number of consumers who want to eat more healthily.
Playing with colors: Aronia
Superfoods and ancient grain, food pairing and clean label were among the raw materials suppliers’ topics at the iba trade fair. But something else was eye-catching: Many producers brought colors into play.
