Coca-Cola® and the OREO® teamed up as ‘Besties’ to create two exclusive and limited-edition products: OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero Sugar Limited Edition. The campaign comes with several unique digital and physical experiences, Oreo-maker Mondelēz announced.
Both products feature a unique design and packaging, adorned with the distinctive OREO® cookie embossments and stacked Coca-Cola® bottles. The limited-edition OREO® Coca-Cola™ Sandwich Cookie features two signature chocolate base cakes paired with a Coca-Cola® inspired taste. The base cakes are embossed with Coca-Cola® designs, with a smooth white-colored creme and studded with red edible glitter.
Created in partnership with Spotify, the OREO® and Coca-Cola® brands will unveil the ‘Bestie Mode Digital Experience,’ an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together. By scanning a QR code on Coca-Cola® and the OREO® brand products, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on-platform promotion. A playlist will be generated with combined music preferences for besties to enjoy together.
The OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero Sugar Limited Edition will be available in grocery stores and convenience stores in participating markets, including the United States, Canada, China, Mexico, Brazil and more beginning in September. A frozen variation of Coca-Cola® OREO™ Limited Edition will also be available at participating McDonald’s and 7-Eleven locations in select markets.
“Bringing together the playfulness of OREO and the ‘real magic’ of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” said Oana Vlad, Global Vice President – Brand Strategy at The Coca-Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
“At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante,” said Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelēz International. “The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
Photo: Mondelez International
