Greggs is focusing on becoming more convenient for more customers, with half-year sales up by 7 %, to a total of GBP 1,027.7 million. In the first 26 weeks of 2025, the bakery’s operating profit was GBP 70.4 million, down 7.1 % compared to the similar period of 2024.

“Analysis of shop performance and App customer behaviour demonstrates that increasing convenient access to Greggs, as customers go about their busy lives, drives greater purchase frequency across new and core shops,” the company highlighted in its half-year financial report.

Greggs continued to expand beyond traditional high street locations, to provide more convenient access and reach more customers. The bakery opened 87 new shops in the first half of the year, with 56 closures (including 27 relocations), resulting in 31 net openings, growing its estate to 2,649 shops. Its goal to achieve 140 to 150 net new shop openings in 2025 remains on track – openings are typically weighted to the second half. The company anticipates “clear opportunity for significantly more than 3,000 UK shops over longer term.”

Roisin Currie CBE, Chief Executive, commented on the results: “After a challenging start to 2025 we remain clear on the strategic opportunities that lie ahead. Through our disciplined estate expansion and focus on innovation, Greggs is evolving its offer further and making the brand more convenient for a wider range of customers. The outlook for cost inflation is unchanged and we are making great progress in building the supply chain infrastructure that will support the next phase of growth. The Board’s expectations for the full year are consistent with the guidance provided in our last trading update on July 2.”

In September 2025, Greggs will introduce the frozen ‘Bake at Home’ range in Tesco stores.

Its menu is also in development, supporting growth across channels, for eating occasions throughout the day. It sees an increase in demand for healthier choices, which it supports by launches such as Plenish Ginger Immunity and Turmeric Recovery health shots, fat-free Greek-style yoghurt with Strawberry Compote, as well as new sandwiches such as the Korean BBQ Chicken Flatbread.

Highlights:

• Breakfast and lunch deals are among customer favourites, with affordable choices
• Strong performance in key growth areas such as pizza and iced drinks
• Growth throughout the day, with evening the fastest growing segment, by up to 9.3% of company-managed shop sales (H1 2024: 8.4%)
• Sales through delivery channels represented 6.8% of company-managed shop sales in the first half (H1 2024: 6.7%)
• The Greggs App was scanned in 25.7% of company-managed shop transactions (H1 2024: 18.3%)

The company announces the frozen manufacturing and logistics site in Derby is now built, with installations now in progress. The site is expected to be operational in the first half of 2026.

The new National Distribution Centre in Kettering is also under development and is expected to be operational in the first half of 2027.

Photo: Greggs