At IBIE, AMF will present its vision for the future of baking innovation. Visitors can expect a suite of interactive features at the IBIE stand, the company’s latest technology developments and automation concepts. Diana Boxey, Global Marketing Vice President, offers insights into the highlights at the stand, as preparations soon draw to a close.

f2m: What are you preparing to highlight at IBIE?

AMF invites IBIE visitors to a showstopping experience as we unveil a sneak peek of the Puratos Industrial Pilot Bakery – powered by AMF, through an immersive, movie-premiere-style activation that brings the future of baking innovation to life.

As visitors and customers step into the spotlight of this multi-sensory journey, they will:

• Taste What’s Next: Sample exciting new bakery creations made live on-site by our team of AMF and Puratos master bakers
• Tour Virtually: Embark on an engaging virtual tour of the Pilot Bakery and explore how AMF’s best-in-class bakery technology and ingredient expertise come together to accelerate bakery innovation.
• Learn and Create: Discover how this collaborative co-creation space empowers customers to move from concept to commercialization in a single visit.

At this premiere, we’re not just showcasing the latest equipment – we’re demonstrating the potential of the Pilot Bakery to transform the R&D experience of our bakery customers. Whether its shortening development cycles, reducing operational disruption, enabling hands-on training, or launching new products inspired by the latest consumer trends, this is a behind-the-scenes look at how AMF and Puratos are helping bakeries bake what’s next.

f2m: How would you compare the North American and APAC markets with Europe, from your work? What types of solutions are you requested the most on these geographies, from your portfolio?

North American bakery customers are driven by consumer demand for convenience, on-the-go and QSR-type products. For these customers, we see a lot of high-volume, industrial-scale producers looking to reduce labor, improve operator safety and increase line efficiency. AMF focused on modularity for future portfolio growth and seamlessly integrated automation solutions from upstream to downstream processes to help these customers meet efficiency needs. Customers highlight the need for predictive maintenance and remote monitoring, which is where AMF’s Bakery Intelligence portfolio fits.

Working alongside our customers at the Pilot Bakery to really understand consumer trends, we’re helping our customers develop new recipes and products that fit into, for instance, the clean label, better-for-you category with the ability to then ensure scalability of those health-conscious products on our automated AMF Flex and AMF Tromp make-up technologies.

Within the European market, we see a higher demand for energy-efficient solutions, which is where our baking experts from AMF BakeTech and AMF Den Boer are collaborating to ensure we’re able to reduce CO2 emissions during the baking cycle.

Throughout emerging consumer markets like APAC and LATAM, we see food producers that are more affordability-focused looking to introduce automation into their processes rather than wanting the highest speed, premium automation solution. In these markets, we’re able to offer affordable, high-performance solutions through our APEX Series of product models that span our family of brands, helping bakers scale operations efficiently with simplified designs without compromising on reliability, sanitation, or operator safety.

f2m: Please highlight new launches.

AMF Fusion will showcase the latest in horizontal batch mixing at booth # 3801, unveiling the robust, new OFTBM Triple Roller Bar Mixer designed for strength, ease of cleaning, and improved accessibility, as well as the portfolio of SNAX Sigma Arm Mixers designed especially for improved mixing capabilities across the snack foods segment. AMF Fusion and AMF’s Bakery Intelligence team will also be demonstrating the updated Dough Guardian+ vision technology designed to help monitor the mixing process. This advanced vision system allows operators to compare the power curve data collected from the Dough Guardian system, Dough Guardian + allows operators to also see a live feed inside the mixing bowl to ensure optimal dough quality and consistency. 

At booth #3500, AMF will be demonstrating a host of best-in-class automation technologies, including new AMF Flex and AMF Tromp make-up technologies like the AMF Tromp Target Glazer, one of many decorating solutions designed to help bakers elevate their product quality and the modular AMF Tromp Pizza Topping Line designed for precision sauce and topping placement.

Leading thermal brands AMF BakeTech and AMF Den Boer showcase the latest sustainability baking technologies like the IBA award-winning hybrid baking and hydrogen burner technologies and the Sustainable Oven Service for more energy efficient baking.

AMF Convay aims to revolutionize the conveying process with seamlessly integrated systems offering competitive non-flammable, highly recyclable, and sanitary belt designs from mixer to marketplace applications.

AMF Workhorse and the Bakery Intelligence team will also be demonstrating the new digital twin technology available to customers to support testing of new equipment innovations and reducing time onsite for installation.

AMF Bakery Systems stand coordinates:

West Hall — 3500

West Hall — 3801

Photo: AMF Bakery Systems