Baking with Lesaffre will introduce a new stand concept with content that addresses the market’s evolving needs. Lesaffre aims to inspire visitors with an immersive experience of the bakery world of 2035.

Baking with Lesaffre is resolutely focused on the future, the company highlights, offering baking solutions to meet the trends of tomorrow for its craft, industrial, and home baker clients around the world.

“Three desirable future scenarios for the bakery world in 2035 have been developed in line with our Bake for Good, Bake for Care, and Bake for Smile commitments,” Lesaffre explains. “Our clients, partners, and prospects will have the chance to discover these trends in a playful and experiential way! “

Lesaffre’s product and service innovations corresponding to these insights will also be presented through creative tastings.

Photo: Lesaffre