Baking with Lesaffre launched ‘Dr Bread’, a newly developed AI-powered baking assistant. Accessible through the Lesaffre & Moi app, which is used by more than 60,000 craft bakers worldwide, Dr. Bread was designed to offer craft bakeries a truly personalized experience. Bakers can instantly receive customized advice, tips, and solutions from the extensive knowledge base of Lesaffre’s baking experts, by describing their manufacturing challenges within the app.

Powered by generative AI technology, Dr. Bread draws from Lesaffre’s comprehensive documentation and deep industry knowledge to provide bakers with actionable guidance on everything from perfecting recipes to optimizing production processes. The AI-driven assistant takes into account each baker’s local requirements and preferences, ensuring they receive tailored solutions that are relevant to their unique business.

Dr. Bread has already been deployed in 3 countries, including France, and will soon be available in 27 additional markets across five different languages. This expansion is part of Lesaffre’s strategy to complement its yeast and baking ingredient products with services that support craft bakers globally.

“At Baking with Lesaffre, we understand that every baker faces unique challenges and requirements. With Dr. Bread, we’re leveraging the power of AI to deliver personalized support that addresses the specific needs of craft bakers worldwide,” said Thomas Lesaffre, Marketing Director, Baking with Lesaffre. “This new service reinforces our commitment to empowering bakers with the tools and expertise they need to succeed.”

“We’re thrilled to introduce Dr. Bread as the latest addition to our suite of solutions designed to empower bakers and help them thrive,” added Thomas Lesaffre, Marketing Director, Baking with Lesaffre. “By combining the power of AI with our deep baking expertise, we’re able to offer a truly personalized experience that addresses the evolving needs of artisanal bakers worldwide.”

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