Lotus Bakeries integrated the ice-cream category into its existing licensing agreement with Mondelēz International, which opens the door to the ice-cream manufacturer, Froneri. Biscoff Ice-cream, combining Lotus Biscoff pieces and Biscoff spread with fresh cream, was launched worldwide in 2019. Starting in 2026, Froneri will be producing, marketing and selling Biscoff ice-cream in several European countries, gradually expanding to other countries in due time.

“The success of Biscoff ice-cream over the past years has strengthened our confidence in the potential to expand our ice-cream portfolio to a global scale. To further explore this high-potential category with its specific market characteristics – such as logistics and specific retail dynamics – Lotus Bakeries is excited to partner with one of the largest global ice-cream players. Froneri’s expert position will enable increased market distribution, add deep knowledge in product development and allow for manufacturing and logistics efficiency by – amongst others – local production in key markets,” Lotus Bakeries comments.

Jan Boone, Lotus Bakeries CEO, comments: “Partnering with Froneri will unlock new opportunities for Biscoff®, allowing us to leverage their extensive expertise in product development, market insights, and industry-leading knowledge. This collaboration will strengthen our position in the ice cream sector, enabling Biscoff to grow into a global ice-cream brand. Moreover, introducing the Biscoff taste to ice-cream consumers worldwide will further boost our brand awareness and the ability of our own organization to focus on Biscoff cookies and spread globally.”

Photo: Lotus Bakeries