On March 20, the milling community celebrates World Flour Day, this year with the motto, ‘Feeding the world starts with feeding your community. Let your actions speak!’. It is the sixth year since the FlourWorld Museum has been promoting the event.
March 20 is the beginning of spring in the northern hemisphere and harvest season in the south – a day that symbolizes the cycle of growth and nutrition, which is why it was chosen for World Flour Day.
World Flour Day is intended to call attention to the importance of flour and the responsibility of the milling industry. Around the world, companies in the milling and baking industries and their employees are invited to join in with donations and volunteer projects. Plans call for flour donations to food banks and charitable organizations, and volunteer support for local projects.
Volkmar Wywiol, founder of the FlourWorld Museum, stresses the importance of this event: “Flour is life! World Flour Day stands for many things. We celebrate the significance of flour and our appreciation to farmers and millers for this gift of nature. It is also a day of solidarity and support from the flour industry, giving hope and assisting social institutions with flour donations large and small.”
Peter Steiner, Global Head of Business Unit MC Mühlenchemie, shares how the event is marked in-house: “Our subsidiaries around the world are celebrating the day with joint events. Team projects, in which employees assist local social initiatives, are also planned. We bring people together and do something good for the community. These activities underline not just the importance of flour as a life-giving staple, but also the value of cooperation and community, within the milling industry and beyond.”
MC Mühlenchemie sponsors the FlourWorld Museum in Wittenburg. The Museum plays a central role in the organization and execution of World Flour Day. The FlourWorld Museum houses the world’s largest collection of flour sacks and preserves the traditions of flour for the future.
Photo: MC Mühlenchemie
