British specialty flour producer, Matthews Cotswold Flour, appointed Elaine Boddy from Foodbod Sourdough as its first brand ambassador. Boddy is a renowned sourdough baker and author, who has published three books about sourdough. She has a loyal international baking following and is a supporter of Matthews Cotswold Flour.

She has tested her sourdough creations with the company’s products and knows how the different flours feel, taste and behave, as well as how best to use them when making sourdough and other recipes.

Boddy comments on her appointment: “I am so excited to be taking on this role, to be uniting my sourdough world with a business that I love, and to be formalising my relationship with Matthews Cotswold Flour. I have used and recommended their flours for so long now, I know exactly how they behave in sourdough baking and how to maximise my recipes for home bakers using this great range.

I think this is a fantastic opportunity for myself and Matthews Cotswold Flour, and I look forward to unveiling our new VIP Super Sourdoughers Club – check the website for more details and sign up now!”

Bertie Matthews, Managing Director at Matthews Cotswold Flour, also shared a statement: “We’ve worked closely with Elaine for some time already, and have always been impressed by her sourdough recipes and expertise. It’s fantastic to have her on our team, and we’re looking forward to creating lots of new Sourdough content and resources for our home baking community together!”

Photo: Matthews Cotswold Flour