Walker’s Shortbread announced a packaging redesign for its core range of shortbread offerings. The brand’s iconic, red tartan patterns will stay, but it will now have “a stronger and more contemporary finish”.
British specialty flour producer, Matthews Cotswold Flour, appointed Elaine Boddy from Foodbod Sourdough as its very first brand ambassador. Boddy is a renowned sourdough baker and author, who has published three books about sourdough. She has a loyal international baking following and is a supporter of Matthews Cotswold Flour.