Pladis reported revenue of GBP 3.23 billion for 2024, which reflects a 17 % increase compared to 2023. The company attributes the results to the double-digit growth in international markets and strong consumer demand.

The snacking group behind McVitie’s, Flipz, GODIVA and Ülker posted that operating profit rose by four 4 % to GBP 344.4 million, while earnings before interest, tax, depreciation and amortisation (EBITDA) rose by 11 % to GBP 486.9 million, bolstered by strong operational discipline, brand-led growth and cost efficiency.

Over the year, pladis’ growth was bolstered by several new product innovations, such as the introduction of a ‘Cola Bottle’ flavour for its Jaffa Cakes. Through its Ülker brand in Türkiye, pladis was also one of the first chocolatiers to bring the viral Dubai chocolate trend to the mainstream, shipping 3,176 tonnes between August and December 2024. 

Sharing the news as pladis launched its 2024 Annual Report, Sridhar Ramamurthy, Chief Financial Officer, said: “2024 represented another year of strong progress for pladis as we cement our position as one of the fastest growing global snacking companies.  Our iconic brands continue to delight billions of consumers each year, and our focus on innovation means we have the agility to respond to consumer desire for both indulgence and healthier snacking.

Our performance is a testament to the hard work and dedication of our 16,000 colleagues and is a great achievement given the challenging macroeconomic environment, including cocoa price inflation and currency fluctuations. While maintaining financial discipline, we are investing now to fuel our growth tomorrow, including in digital infrastructure, research and development and brand advertising.

Looking ahead, we have a clear strategic growth plan which underpins our ambition, enabling us to capitalise on our leading market positions and the unique growth opportunities available to us as we harness the momentum we are building.”

Verkande makes history

Earlier this month, pladis’ Dutch brand Verkande reported a milestone of its own: the launch of Zan Francisco Zero, the brand’s first biscuit with zero added sugar, made at its factory in Zaandam.

“It’s also a first for the Dutch market: no other A-brand – a trusted name in quality – has introduced a biscuit like this. Now available at all popular Dutch retailers including Albert Heijn and Jumbo – and ready to be discovered by biscuit lovers across the country,” pladis announced.

Photo: pladis Global