bbi-2023-05-Healthy snacking trends in the bakery market
By Kate Kehoe, Marketing Executive, FMCG Gurus Consumers snack for a variety of reasons. This can range from being a
Tag: health claims
Healthy snacking trends in the bakery market
Consumers snack for a variety of reasons. This can range from being a substitute for a skipped meal, needing an energy boost, or for a moment of escapism and comfort. Bakery products are popular among consumers for snacking, with 63% of global consumers turning to biscuits and cookies as their preferred type of snack, according to Kate Kehoe, Marketing Executive, FMCG Gurus.
Innova: Immune health concerns here to stay
Innova Market Insights’ consumer research indicates that one in four people globally has become more concerned about their immune health since before the pandemic. The most significant increase was among Millennials (aged 26 to 35 years) and younger Gen X (aged 36 to 45 years).
