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bbi-2023-05-Healthy snacking trends in the bakery market
By Kate Kehoe, Marketing Executive, FMCG Gurus

Consumers snack for a variety of reasons. This can range from being a substitute for a skipped meal, needing an energy boost, or for a moment of escapism and comfort.

Bakery products are popular among consumers for snacking, with 63% of global consumers turning to biscuits and cookies as their preferred type of snack. This is due to biscuits and cookies often being associated with more real, authentic and nutritional ingredients, which in some cases can contribute to an overall healthy diet.

As consumer attention is increasingly being drawn to ingredient claims when choosing between snack products, bakery brands should position their products around being free from dietary evils and instead position products as functional and nutritious snacks.