A knack for snacks
Global snack sales surpassed USD 680 billion in 2024, Euromonitor International estimates show. While North America contributed to 28 % of all global snack sales in 2023, India remains the world leader in snacking habits.
Global snack sales surpassed USD 680 billion in 2024, Euromonitor International estimates show. While North America contributed to 28 % of all global snack sales in 2023, India remains the world leader in snacking habits.
Consumers snack for a variety of reasons. This can range from being a substitute for a skipped meal, needing an energy boost, or for a moment of escapism and comfort.
Mondelēz International announced an agreement to acquire Clif Bar & Company, a specialist in energy bars, for USD 2.9 bn. The transaction expands Mondelēz International’s global snack bar business to more than USD 1 billion.
On-the-go or in home offices, nothing seems to be able to slow snacking down. Snacks are also increasingly the preferred option over regular mealtimes. Together with the hunger to snack, however, the demand for more diverse, healthier and tastier products also grows. Flexible technology is needed for the task.