On-the-go or in home offices, nothing seems to be able to slow snacking down. Snacks are also increasingly the preferred option over regular mealtimes. Together with the hunger to snack, however, the demand for more diverse, healthier and tastier products also grows. Flexible technology is needed for the task.
The demand for healthier products is growing throughout all product categories in the food industry. One iteration brings clean labels to the forefront, which encompasses the general expectation for healthier and more natural products. Three-quarters of all food manufacturers are currently reformulating their products to be aligned with these new trends, according to Mecatherm. Opportunity is thriving for snacks, as bakeries innovate to propose new experiences, special and personalized products to meet consumers’ preferences. This is illustrated by a spectacular increase in new product development in bakery, up by 60% in the last 10 years (Mintel).