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Category: Production

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Cookies: They’re on a roll!

Consumers’ fondness for cookies is only growing stronger, as the status of this treat is enhanced. Next-level cookies are no longer simply a snack, as they check a unique list of boxes, such as a moment of luxurious experience, an adventurous surprise, a small, permissible indulgence, a versatile snack, and establishing a
connection with a like-minded, exciting and highly personalized brand. Opportunities for cookie makers flourish, provided they meet new and fluid consumer needs.

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Takeharu Shinga, Rheon expertise:“Let the dough flow”

For the past four years, Takeharu Shinga represented the Japanese pioneer in rheology engineering in Europe, as the President of RHEON AUTOMATIC MACHINERY GmbH. Before taking on a new role in Japan this spring, as the Operating Officer, Director of Development & Designing Department, he granted BBI an interview at the company’s Düsseldorf headquarters, speaking about Rheon’s unique perspective on baking industry processes, its approach to innovation and providing bakers in each market with the solution to fit their exact needs.

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