A new AI image-recognition service is unveiled at iba, which tracks in-store patisserie and bakery shelf performances in real-time. AI specialist MarketLab, in partnership with Puratos, developed Spotimize to help with shelf management, lower waste and improve the customer’s experience. During its current startup phase, the Spotimize service will be available to a limited number of customers in selected countries.
Based in Bolzano, Italy, BabID is one of the companies making an impactful debut at iba, joining the show in the iba.START UP AREA, which is organized in partnership with Puratos. The company highlights what it calls ‘the world’s first sourdough microbiome test tool’, a solution that helps users get in-depth knowledge about their sourdough starters.