A new study by Snipp Interactive identified the most popular US food brands based on Instagram hashtags. Oreo is, by far, the most popular brand, with 9.7 million Instagram hashtags. Ranked second, KitKat amassed over 3.7 million hashtags.
Nestlé introduced recyclable paper packaging as a pilot test for the KitKat brand as a limited trial in Australia. Nestlé will produce more than 250,000 KitKat bars wrapped in paper in an exclusive partnership with Coles supermarkets.
In response to political pressure, Nestlé said it was not making a profit in Russia, and announced it was suspending all sales of non-essential brands such as KitKat and Nesquik, among others.
Nestlé launches new product ranges in February, including three new KitKat products: KitKat Bites, KitKat 4-finger Orange and 2-finger White, and KitKat Chunky Lotus Biscoff Giant Egg, ahead of the spring celebrations.
