Nestlé launches new product ranges in February, including three new KitKat products: KitKat Bites, KitKat 4-finger Orange and 2-finger White, and KitKat Chunky Lotus Biscoff Giant Egg, ahead of spring celebrations. The entire KitKat range is made using 100% certified sustainable cocoa, sourced through the Nestlé Cocoa Plan in conjunction with Rainforest Alliance and contains no artificial colors, flavors or preservatives, Nestlé said in the announcement.
KitKat Bites are made with wafer pieces and feature a smooth chocolate cream center, covered in a milk chocolate shell. The chocolate KitKat Bites are available in 90g sharing bags (at a recommended retail price of GBP1.59) from Tesco and Booker stores from the beginning of February, and in supermarkets and convenience stores throughout the UK from April. Chocolate Caramel KitKat Bites, similarly packaged and priced, are also available in February, exclusive to Tesco and Booker.
Meg Miller, Brand Manager for KitKat said: “Our new KitKat Bites are truly mouth-watering morsels, boasting a rich filling and crispy wafer pieces encased in a milk chocolate shell. Perfect for a little evening indulgence, such as a family film night or after-dinner treat, KitKat Bites deliver an intense, chocolatey hit with every mouthful. This is a grown-up twist on our much-loved brand, and we are so excited to bring KitKat Bites to the market. We can’t wait for people to try them!”
Ready for Easter
Also new from KitKat this spring is the KitKat Chunky Lotus Biscoff Giant Egg (274.5g), a release aiming at Easter sales. This egg features the KitKat Chunky Lotus Biscoff, which will be coming to the UK market later this year: wafer topped with Lotus Biscoff filling, covered in milk chocolate. The Giant Egg compromises a milk chocolate shell egg alongside three full-size KitKat Chunky Lotus Biscoff (41.5g) bars.
Alongside the KitKat varieties, the company also launched new Aero Melts and Rowntree’s.