Kerry launched its new Biobake™ Fibre enzyme solution into Europe’s EUR 17 billion traditional and organic rye, rye-wheat and wholemeal bakery markets. The new solution improves bread quality, volume and softness, and works to sustainably reduce energy and operational costs by maintaining good dough processability and ease of slicing, Kerry highlights.
Lidl renamed its ‘Sourdough crusty rye bloomer’ to ‘Crusty Wheat & Rye Bloomer’ on December 1, following complaints that included a note from the Real Bread Campaign. The initial name was found to not correctly describe the product, which had a misleading ‘sourdough’ claim although it was made of 56% wheat flour.