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Tag: snacks

Ferrero company to buy Michel et Augustin 

A Ferrero-related company, CTH Invest, entered into exclusive negotiations to fully acquire Michel et Augustin from Danone. Michel et Augustin markets premium products including sweet biscuits, savory biscuits and snacks. These brands are sold mainly in France and in six other markets. The business was founded in the French market in 2004 by Augustin Paluel-Marmont and Michel de Rovira, before being acquired by Danone.

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