Grupo Bimbo announced an investment of over USD 2 billion in Mexico, which will be made from 2025 to 2028, as its sales reach record levels. The company announced its net sales were Ps. 107,503 million (EUR 1.62 billion) in Q2. In Mexico, the company reports a 3% net sales growth, an all-time high. The company announced its net sales were Ps. 107,503 million (EUR 1.62 billion) in Q2. In Mexico, the company reports a 3% net sales growth, an all-time high. Rolls, cookies, cakes and pastries categories performed particularly well in the company’s home country. Sales also grew in Latin America (8.2% growth, with double-digit growth rates in Latin Sur, El Salvador and Brazil, as well as consistent growth in Colombia and Chile) and EAA (net sales growth of 6.8%), the Q2 financial report shows. Bimbo’s EAA QSR business unit, India, Romania and the U.K. contributed to the growth in the region, as well as the contribution from the recent acquisitions.
In the second quarter, Bimbo also made new acquisitions: it acquired the remaining 40% of its business in Colombia and completed the acquisition of Don Don, a leading player in the baking industry in Southeast Europe. The group now operates in 39 countries and serves 76 countries worldwide.
Grupo Bimbo has also been focusing on improving the nutritional profile of its products. Today, 99% of daily consumption products are free of artificial flavors and colorants. By the end of 2025, 100% of these categories will be below established levels for added sugars, sodium, saturated fats, and trans fats, it anticipates.
“Our second quarter results clearly demonstrate the strength and resilience of our business as we continue to navigate a complex and rapidly evolving environment across multiple markets. What sets us apart is the power of our highly diversified model—spanning geographies, channels, categories, and currencies—which provides the flexibility to deliver strong results today while strategically investing for the future. We are pleased to report a sequential acceleration in sales growth. Our operations outside the U.S. maintained strong momentum, achieving record performance in either sales or EBITDA margin. In North America, our teams made significant progress in unlocking productivity across the value chain despite a challenging environment and succeeded in regaining share in key categories that had been under pressure for several quarters,” Rafael Pamias, CEO, commented on the results.
“We saw notable performance across key regions this quarter, with Net Sales reaching historic levels for a second quarter. This success was driven by our focus on innovation, productivity benefits in key markets such as North America, and engaging both customers and consumers throughout most regions. As anticipated and shared during our last earnings call, our EBITDA margin contracted mostly due to the continued challenging environment in North America. In the face of ongoing volatility, we continue to take deliberate actions that position us to generate sustained value for our shareholders over the long term,” added Diego Gaxiola, CFO.
Grupo Bimbo serves 76 countries worldwide and operates in 39 countries across the Americas, Europe, Asia, and Africa, with 245 bakeries and plants, and more than 1,500 sales centers.
Its main product lines include sliced bread, buns & rolls, pastries, cakes, cookies, toast, English muffins, bagels, tortillas & flatbreads, and salty snacks, among others. Grupo Bimbo has one of the largest direct distribution networks in the world, comprising over 54,000 routes and more than 152,000 associates.
Photo: Grupo Bimbo
