Baker & Baker launched Cadbury Snow Balls Cookie into the UK in-store bakery market, the company’s first winter-themed cookie. It joins other seasonal launches, such as the Cadbury Mini Eggs Chocolate Cookie – an Easter offer.

The bakery saw a gap in dedicated winter-themed cookies on the UK in-store bakery market and the opportunity to combine them with Snow Balls – a popular, seasonal Cadbury confectionery brand. The limited-edition cookie is baked fresh in-store and features Cadbury’s chocolate cookie dough, as well as mini Snow Ball inclusions.

The new cookie is also the first Cadbury Snow Balls product to be launched into the UK bakery category. It will be sold in a pack of four, with an recommended retail price of GBP 2.00. The product will first be available in Coop, Asda, Morrisons and Sainsbury’s networks, from early November.

Michael Bancroft, Licensing Director at Baker & Baker, said: “We’re excited to introduce the Cadbury Snow Balls brand into the fresh bakery category. Driven by a growing consumer appetite for brands in Fresh bakery, this is the first time the ‘nation’s favourite’ Cadbury brand is landing on the instore bakery aisle for the winter season. We believe the chocolate cookies format will generate significant consumer appeal, impulse purchase and play a key role in driving the ‘seasonal snacking’ occasion.”

Baker & Baker operates an exclusive licensing partnership with Mondelēz to manufacture and distribute fresh bakery products, including leading brands Milka, Oreo and Cadbury, across key European markets.

Photo: Baker & Baker