How did Dawn define the European-style chocolate creation? It boasts a “decadent and fudgy texture”, and a dark chocolate flavor for enhanced taste and aroma. It is smooth enough for easy decorating, yet firm enough to hold designs. The Chocolate Buttercreme is made with real cocoa, which meets the demand of an overwhelming 91% of consumers, a survey by Mintel survey on dessert ingredients found. On the technical side, Dawn ensured that it can be used to achieve consistent results when used by professionals and all chocolate enthusiasts. A reminiscent of buttercreams made from scratch, it was developed to be easy to use. Its development was inspired by Dawn’s market research findings: “Backed by insights from a recent survey, our new Euro Style Chocolate Buttercreme prioritizes rich flavor and texture, supported by seamless functionality,” said Allison Hornev, Sr. Director Marketing Core Portfolio & Innovation. Packaged in a rounded square pail developed by Dawn, this icing is designed for easier handling and storage efficiency, catering to bakeries of all sizes. Chocolate buttercream was found to reign as the preferred frosting flavor.

And why is chocolate buttercream the European chocolate flair of choice, for an North American offering? According to Dawn’s researchi, it is an undisputed favorite among frosting flavors on the NA market, with 89% of the consumers surveyed indicating they were likely to buy a cake with Chocolate Buttercreme frosting on their next cake purchase.