Part of the French cooperative group VIVESCIA, Délifrance creates bakery, viennoiserie, pastry and savory products for foodservice providers, bakers and retailers. Founded in 1978, it offers its specialties in 100 countries.

Délifrance analyzed the bakery landscape and has selected the seven most promising trends set to shake up the sector in 2024, useful for inspiration when developing pastry and viennoiserie offerings. ‘Innovation’ is the name of the game, the company observes, as the use of the hashtag #innovation in bakery online has jumped by 136%, compared with the previous year1.