Bridor appointed Clarion Communications as its trade PR agency in the UK. The agency is tasked with communicating with the trade audience and raising brand awareness. In addition to PR, Clarion will also take over the trade media buying for Bridor.  

The agency’s clients also include names such as Hovis, Kerry Foods, Lactalis, Soreen, Danone and Unilever.

Erwan Inizan, Northern Europe Sales Director, Bridor, commented: “Clarion was the right agency to take our business to the next level. Their experience in providing strategic and creative PR campaigns that are targeted for the B2B audience was what was most appealing to us. They clearly demonstrated their understanding of the industry and our business, which is incredibly important to our future success. We are looking forward to launching our new campaign in 2025.” 

Amanda Meyrick, CEO at Clarion Communications, said: “We are thrilled to be working with Bridor. The company is a category leader, creating exceptional products that we are proud to be sharing with the industry. Our Food Service arm of the business continues to grow as a result of the work that we deliver for our clients.” 

Photo: Bridor social media