Lesaffre inaugurated its first Baking Center in Jordan, at the end of November 2022. This is also the company’s 50th Baking Center. The first one opened its doors in 1974. Lesaffre has since expanded it into a network of facilities specializing in baking fermentation, with over 300 technicians working to develop baking processes and products together with Lesaffre customers.
Jordanian Minister of Investment, Kholoud Al-Saqqaf, the French Ambassador, Alexis Le Cour Grandmaison, Saleh Al-Share, General Manager of Lesaffre Jordan and Gaëtan Jegoux, Director of the International Baking Center™ network, attended the inauguration ceremony in Zarqa – Russaifa.
Lesaffre has been present in the Middle East region for over 30 years commercially and through its five production plants in the region (Turkey, Jordan, and Egypt). This new Baking Center will be managed by Lesaffre Jordan, a subsidiary of Lesaffre, in cooperation with the group’s historical partner in the country: Yeast Industries Co (Astrico). Lesaffre Jordan currently employs more than 70 people in its yeast and bread ingredients production plant, as well as in commercial management positions.
Baking Center training opportunities
Lesaffre has adapted throughout the year its training courses held at its Baking Centers, to meet changing market constraints. In addition to training courses on the art of bread-making, the syllabus now also includes courses on the management of water and energy consumption in the bread-making process, and other training courses that explore new baking processes, the reduction or elimination of waste and the optimization of the baker’s time and resources.
“When the first Baking Center™ was created 50 years ago, our customers immediately embraced the principle of a center of expertise that trains them in the art of bread-making. It is with our bakers that customers, in a spirit of co-construction, develop their know-how and cultivate excellence. The principle of the Baking Center™ is firmly in line with the Lesaffre spirit: to be as close as possible to our customers and to provide them with innovative, concrete, rapidly applicable and sustainable solutions“, says Thomas Lesaffre, Lesaffre Baking Marketing Director.
Photo: Lesaffre
