Pladis opened a new GODIVA Chocolate Café in Dubai Mall, the world’s second-largest mall. It is the company’s 10th location in the region. In addition to GODIVA’s chocolate collections, the café will serve up an all-day menu, including tartines and croissants, Belgian waffles, crêpes, pancakes and patisseries.
The new product in the Chocolate Digestive range marks the return of the Chocolate Digestives in pladis’ portfolio for the first time since 2005, and marks the 100th anniversary of the McVitie’s Chocolate Digestive. The new variety is a permanent addition to the range.
pladis appointed Tim Brett as Managing Director of Western Europe and Emerging Markets, following the decision to combine the two regions.
Pladis is bringing BN biscuit brand BN back under the McVitie’s brand this week, in Asda stores, and in supermarkets throughout the UK from February. The smiley-face biscuits will be available after a four-year absence, in mini and full-size options.
