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Pladis brings back BN biscuits

Pladis is bringing BN biscuit brand BN back under the McVitie’s brand this week, in Asda stores, and in supermarkets throughout the UK from February. The smiley-face biscuits will be available after a four-year absence, in mini and full-size options.

The full-sized biscuits, at 85 kcal each, come in tower packs of 16, in chocolate and vanilla variants. McVitie’s Mini BN are available in chocolate or strawberry flavors, and have 35 kcal per biscuit. Each box contains five grab-and-go packs of five mini biscuits. All products have an RRP of GBP 1 and their packaging is recyclable through pladis’ partnership with Terracycle.

“We’re thrilled to be bringing them back to supermarket shelves under our iconic McVitie’s brand – the nation’s biggest biscuit brand – to join our collection of biscuit tin favourites, from McVitie’s Chocolate Digestives to McVitie’s Hobnobs, and help retailers benefit from the sales opportunity BN presents,” said David Titman, marketing director McVitie’s, at pladis UK and Ireland.

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