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Paris Baguette unveils new brand design
PARIS-BAGUETTE
26. January 2022
Paris Baguette launched its new brand redesign, a reimagined approach to modern and welcoming café layouts, elegant brand packaging and an enhanced digital and mobile presence. The company is enjoying rapid growth and has big expansion plans: it is projected to open 1,000 new locations in the U.S. by 2030. There are currently more than 90 locations across the U.S. primarily located on the east and west coasts.   The bakery-café had observed the long-standing relationship between a bakery and its neighbors had gotten lost and the rebranding aimed to reconnect and remind people of flavors and smells, as well as relationships with their close ones. Each Paris Baguette store location will be home to a variety of experiences designed to showcase the master bakers and cakers deep passion in their craft while inspiring a welcoming invitation to all,  the company said. “As we thought about the design, we wanted to stay true to what the brand stands for: expertly crafted goods made for life’s moments big and small and a pride for the people and neighborhoods that we live in, work in, dine in,” said Ashley Popich, Director of Interior Design, Zebra, commissioned for the project. The image was upgraded in detail, from the store layout to the release of a signature blue Paris Baguette coffee cup and new digital features through the website and the app. “We believe that every neighborhood deserves to have its very own bakery café and we’re on a mission to make that happen,” said Pete Bell, Chief Marketing Officer, Paris Baguette. “With the brand evolution, we wanted to push beyond the wonderful service and delicious food offerings guests have come to expect and set the stage for exactly what the ideal café experience should look, feel and smell like. Our new design reinforces our goal to create a heartfelt, authentic and detail-oriented atmosphere that sparks moments of joy, community connection and changes our definition of hospitality.”