Food Lover’s Market is a South African supermarket chain operating over 100 franchised grocery stores and convenience stores throughout Southern Africa. The store concept is described by the retailer as an ‘old-fashioned fresh marketplace in a modern theatre-of-food setting’. At Food Lover’s in the Gateway Lifestyle Centre in Hermanus, South Africa, the market ambience includes a ‘Running Sushi’ and of course a bakery where breads, doughnuts and cupcakes are freshly made, according to the company. Some popular breads at Food Lover’s Bakery are for example a Cranberry & Nut Rye Bread, the German Landbrodt, Sweet Potato Sourdough Bread and the Herb-infused Soup Bread.