Superfoods and ancient grain, food pairing and clean label were among the raw materials suppliers’ topics at the iba trade fair. But something else was eye-catching: Many producers brought colors into play.

Perhaps it’s no surprise that the “color” facet is taking the stage (again), bearing in mind that the social web acts as a pool of ideas for innovations. Users post, share and “like” what they are pleased with, but above all what catches their eye. In this respect, kibitzers must have better cards to move forward with the trend. Colors can help in this game.

Ireks majors on a superfood – buckwheat. The company offered a buckwheat bread baked on a spelt basis that yields an exceptional slightly nutty flavor just typical of buckwheat. The baked product can be advertised as “buckwheat bread” or “buckwheat rolls”. The quantity used is between 35 and 50% relative to the amount of flour. The idea for “Castanoce”, a mix for artisan baked products with sweet chestnuts, walnuts, linseed and again buckwheat, came from Southern Tyrol/Italy. Still popular: spelt, which is also making its presence felt in the pastry area, just like buckwheat.